Privacy Policy

1. Introduction

Happy Collective OÜ ("we," "us," or "our"), registration number 16842149, located at Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 22, 10141, operates this directory and recommendation engine for blocking adult content (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We take your privacy seriously. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1. Information You Provide to Us

We may collect personal information that you voluntarily provide when using our Service, including:

• Account Information: Email address and password when you register for an account. We do not collect names during the signup process.
• Preference Information: Your preferences and requirements regarding adult content blocking resources, which may include information about devices, household composition, specific concerns, and other relevant details to provide personalized recommendations.
• Survey Responses: Answers to questions about your needs, preferences, and experiences with various content blocking resources.
• Reviews and Feedback: Comments, ratings, and feedback you provide about listed resources, tools, or resources.
• Communication Information: Information you provide when you contact us, such as support requests or feedback.
• Subscription Information: If you subscribe to our newsletter through Beehiiv, your email address and subscription preferences.

2.2. Information We Collect Automatically

When you access or use our Service, we may automatically collect:

• Usage Information: Information about how you use our Service, including pages visited, time spent on pages, search queries, click-through patterns, and other user behavior.
• Device Information: Information about your device, including IP address, browser type, operating system, and device identifiers.
• Cookies and Similar Technologies: We use cookies, pixel tags, and similar technologies to collect information about your browsing activities. For more information, see our Cookie Policy section below.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Service.
• Generate personalized recommendations for adult content blocking resources based on your preferences and requirements.
• Create and maintain your account.
• Send you technical notices, updates, security alerts, and support messages.
• Respond to your comments, questions, and requests.
• Monitor and analyze trends, usage, and activities in connection with our Service.
• Detect, prevent, and address technical issues.
• Send you newsletters and promotional communications (with your consent where required by law).
• Comply with legal obligations.

4. How We Share Your Information

4.1. With Your Consent

We may share your information when you give us explicit consent to do so. For example, if you choose to connect with a service provider through our platform.

4.2. Service Providers

We may share your information with third-party vendors, service providers, and contractors who perform services on our behalf, including:

• Vercel: Our hosting provider.
• Posthog: For analytics and user behavior tracking.
• Google Analytics: For website analytics.
• Beehiiv: For newsletter management and distribution.

4.3. Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4. Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Service of any change in ownership or uses of your personal information.

4.5. Aggregate or De-identified Information

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, with third parties for industry analysis, demographic profiling, and other purposes.

5. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Children's Privacy

Our Service is directed to individuals who are at least 18 years old. We do not knowingly collect personally identifiable information from anyone under 18 years of age. If we become aware that we have collected personal data from a child under the age of 18 without verification of parental consent, we will take steps to remove that information from our servers. If you believe we might have any information from or about a child under 18, please contact us using the information provided at the end of this Privacy Policy.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Service is at your own risk. You should only access the Service within a secure environment.

8. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside Estonia and choose to provide information to us, please note that we transfer the data to Estonia and process it there. Your submission of such information represents your agreement to that transfer.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, which may include:

• The right to access, update, or delete the information we have on you.
• The right of rectification - the right to have your information corrected if it is inaccurate or incomplete.
• The right to object to our processing of your personal data.
• The right of restriction - the right to request that we restrict the processing of your personal information.
• The right to data portability - the right to receive a copy of your personal information in a structured, machine-readable format.
• The right to withdraw consent at any time, where we rely on your consent to process your personal information.

If you wish to exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy.

10. Cookies and Similar Technologies

10.1. What Are Cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third party to recognize you and make your next visit easier and more useful to you.

10.2. How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: These cookies are required for the operation of our Service. They include, for example, cookies that enable you to log into secure areas.
• Analytical/Performance Cookies: These cookies allow us to recognize and count the number of visitors and to see how visitors move around our Service. This helps us to improve the way our Service works. We use Google Analytics and Posthog for this purpose.
• Functionality Cookies: These cookies enable us to personalize our content for you and remember your preferences.
• Targeting Cookies: These cookies record your visit to our Service, the pages you have visited, and the links you have followed. We may use this information to make our Service more relevant to your interests.

10.3. Your Choices Regarding Cookies

If you prefer to avoid the use of cookies on the website, first you must disable the use of cookies in your browser and then delete the cookies saved in your browser associated with this website. You may use this option for preventing the use of cookies at any time.

11. Third-Party Services

11.1. Analytics

We use Google Analytics and Posthog to help us understand how our users use the Service. Google Analytics and Posthog use cookies and similar technologies to collect information about the use of the Service and to report website trends to us. You can learn more about Google's practices at https://policies.google.com/privacy/partners and Posthog's practices at https://posthog.com/privacy.

11.2. Newsletter Service

We use Beehiiv to manage our newsletter subscriptions and send newsletters to our subscribers. Beehiiv uses cookies and similar technologies to track and collect information about newsletter engagement. You can learn more about Beehiiv's privacy practices at https://beehiiv.com/privacy.

12. Sensitive Information

Our Service focuses on helping users block adult content. While using our Service, you may choose to provide information about your preferences, concerns, and experiences related to adult content exposure. We treat such information with extra care and confidentiality. We do not use this information for any purpose other than providing you with appropriate recommendations and improving our Service.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us